Our goal is to help farmers and ranchers be more profitable by helping them use their livestock's natural behavior as an inexpensive alternative for mangaging weeds and other vegetation. We choose field projects each year that will advance our knowledge of what livestock, and in particular cows can eat, and to find easy, profitable ways for producers and land managers to accomplish their goals. We share this information on this web site, with our blog thetaoofcow.com, and in videos and books.